
PROJECT TYPE
Residential
LOCATION
New York, New York
DEVELOPER
CIM Group, Macklowe Properties
ARCHITECT & INTERIOR DESIGN
Rafael Viñoly Architects
Deborah Berke Partners
STRATEGY
Market Intelligence, Branding & Positioning, Naming
DESIGN
Art Direction, Graphic Design, CGI Illustration, Digital Development, Copywriting, Photography
IMPLEMENTATION
Brand Identity, Stationery Suite, Ad Campaign, Invitation Design, Promotional Collateral, Floor Plans, Site Signage, Website, Marketing Film, Sales Gallery Design







































































