432 PARK AVENUE

PROJECT TYPE

Residential

LOCATION

New York, New York

DEVELOPER

CIM Group, Macklowe Properties

ARCHITECT & INTERIOR DESIGN

Rafael Viñoly Architects
Deborah Berke Partners

STRATEGY

Market Intelligence, Branding & Positioning, Naming

DESIGN

Art Direction, Graphic Design, CGI Illustration, Digital Development, Copywriting, Photography

IMPLEMENTATION

Brand Identity, Stationery Suite, Ad Campaign, Invitation Design, Promotional Collateral, Floor Plans, Site Signage, Website, Marketing Film, Sales Gallery Design

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DBOX_website_432casestudy_CGI_arrival_crop

DBOX_website_432casestudy_CGI_amenities_lounge

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DBOX_website_432casestudy_CGI_amenities_billiards

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DBOX_website_432casestudy_CGI_amenities_gym

DBOX_website_432casestudy_CGI_amenities_pool

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DBOX_website_432casestudy_CGI_amenities_spa2

DBOX_website_432casestudy_CGI_bathroom_herdetail2

DBOX_website_432casestudy_filmbts_slideshow2

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BUILDING BRANDS. CREATING DESIRE. ADDING VALUE.

CONTACT →

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RESIDENTIAL

SOUTH QUAY PLAZA

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COMMERCIAL

BAY PARK CENTRE

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CULTURAL

PARK AVENUE ARMORY

[unex_ce_button id="content_0r0vu67gu,column_content_a66pniue2" button_text_color="#7c7c7c" button_font="semibold" button_font_size="11px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="5px 0px 5px 0px" button_border_width="0px" button_border_color="transparent" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="https://www.dbox.com/work/parkavenuearmory/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]PARK AVENUE ARMORY[/ce_button]

LONDON

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MIAMI

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NEW YORK

[unex_ce_button id="content_0pxqco2sn,column_content_fxvpsuagp" button_text_color="#7c7c7c" button_font="semibold" button_font_size="12px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 0px 15px 0px" button_border_width="0px" button_border_color="transparent" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="transparent" button_link="https://www.dbox.com/contact/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]NEW YORK[/ce_button]

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432 PARK AVENUE
RESIDENTIAL

SOUTH QUAY PLAZA
RESIDENTIAL

PARK AVENUE ARMORY
CULTURAL

BAY PARK CENTRE
COMMERCIAL

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432 PARK AVENUE
RESIDENTIAL

SOUTH QUAY PLAZA
RESIDENTIAL

PARK AVENUE ARMORY
CULTURAL

BAY PARK CENTRE
COMMERCIAL

BUILDING BRANDS. CREATING DESIRE. ADDING VALUE.

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432 PARK AVENUERESIDENTIAL

SOUTH QUAY PLAZARESIDENTIAL

PARK AVENUE ARMORYCULTURAL

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432 PARK AVENUERESIDENTIAL

SOUTH QUAY PLAZARESIDENTIAL

PARK AVENUE ARMORYCULTURAL

BAY PARK CENTRECOMMERCIAL

BUILDING BRANDS. CREATING DESIRE. ADDING VALUE.

432 PARK AVENUE
RESIDENTIAL

SOUTH QUAY PLAZA
RESIDENTIAL

PARK AVENUE ARMORY
CULTURAL

BAY PARK CENTRE
COMMERCIAL

432 PARK AVENUE
RESIDENTIAL

SOUTH QUAY PLAZA
RESIDENTIAL

PARK AVENUE ARMORY
CULTURAL

BAY PARK CENTRE
COMMERCIAL